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Parents

As one of the key influencers to 16-24 years olds, parents are a highly effective group to target, as their sons or daughters will look to them for advice and guidance regarding their future. A strong measure of how engaged this audience are can be seen by the high open rates and click throughs for emails being sent to parents. Emails sent to parents generate open and click through rates greater than all other audiences. Your brand or institution can therefore be put in front of key decision makers and purchasers. Services available for reaching this key audience are:

www.ucas.com
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