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Applicant mailings
Your message, straight to their door
When you have access to one of the most accurate, up-to-date mailing databases, you can be sure your campaign will reach the right people. Below are just a few of the benefits your company would receive from using our applicant mailings.
- The only direct way to reach all 600,000 students applying to higher education in the UK.
- Multiple criteria selection to reach the applicants you want.
- UCAS branding which gives extra credibility to your message.
- All mailings sent direct to personal correspondence addresses.
- Flexible service throughout the year to suit your needs.
- Emails are Sender Score Certified, ensuring their delivery to student in-boxes.
Because all mailings are dispatched in a UCAS-branded envelope, and both mailings and emails are accompanied by an introductory message from UCAS explaining their provenance, your campaign gains additional credibility. A very high proportion of applicants - over 80% - opt to receive third party communications from UCAS Media.
UCAS Media is fully compliant with Direct Marketing Association (DMA) guidelines, so you know you're in safe hands.
We can also offer flexibility to help your mailing work for you. Campaigns of any size can be undertaken at any time of the year (subject to a minimum mailing of 5,000 addresses) and can be distributed by either or both of the following methods.
Direct mailings
If you want your message delivered right to the door of an applicant and their influencers, direct mailings are for you. We can filter our database according to age, subject, institution, domicile and nationality, allowing you to tailor your mailing precisely. You can also have multiple leaflets variously targeted in a single mailing for added flexibility.
Launching an email campaign allows you to reach an applicant's computer screen - the central hub of their activity for any student - thus achieving great response and measurability. With open rates high above the national average (and often reaching over 50%), an email campaign is an attractive option for contacting an otherwise hard-to-reach market.
To find out more about applicant mailings and what they can do for you, contact us on 01242 544 881 or email us at ucasmediacommercialteam@ucas.ac.uk