Unplaced Applicants Email Opportunity
As you may be aware, UCAS facilitates the entrance of over 400,000 people each year
into higher education. What you may not know is that there are up to as many as
100,000 applicants who apply yet do not have a place secured at a university or
college come the start of Clearing. This is your chance to make contact with them
and show what you have to offer.
UCAS offers one opportunity every year for Higher Education Institutions (HEI’s)
to get in touch directly with these applicants who have not been successful in attaining
a place through the usual channels.
This bespoke email facility, performed on a solus basis, is open to any HEI from
the Monday following A Level results and runs for just 3 weeks. From the 18th of
August you will be able to target those applicants who are best suited to filling
any places that may still be free.
Last year proved to be very successful. On average, a recipient who opened one of
our emails was over three times more likely to go on and attend that HEI than one
who did not open it*. This highlights the power of being able to speak to these applicants
directly.
Targeting
In order to best facilitate the smooth running of this operation, we allow only
two filters to be applied to this group of unplaced applicants; post code (of domicile)
and subject. This allows you to best select applicants and make them aware of the
courses in which there are still spaces.
Format
Due to an exceptionally high volume of work at this time of year, emails must be
in one of two standardised formats:
- Text only. Just supply your copy, with hyperlinks embedded, in a word document at
least 2 working days before the send date.
- Banner and text, as above with a headline banner.
Banner to be received by UCAS within a week of confirming the booking.
Banner spec: 600 x 90 pixels in static GIF format less than 50kb
This data will then be placed into a UCAS email template, sandwiched between an
introduction paragraph and a disclaimer at the foot of the page.
Time Slots
UCAS shall be sending a maximum of 6 email broadcasts in any one day due to the
level of uptake. We can only guarantee that the email will be sent on that day rather
than being time specific though we will try and meet any requirements that you have.
Once this has been agreed changes cannot be guaranteed. Failure to meet artwork
specifications or copy deadlines may result in the broadcast slot being missed.
In this event UCAS reserves the right to invoice in full.
Cost
The cost is 50p per name plus VAT.
In the first available week the minimum spend per email broadcast is £2,000 which
equates to 4,000 recipients. This is due to the greater opportunity afforded by
an earlier broadcast date. Thereafter the minimum spend will be £1,500.
- w/c 18 August - Min spend £2,000
- w/c 25 August - Min spend £1,500
Please note that while multiple email broadcasts are acceptable, they will only
be done so if the average spend is greater than the minimum required.
Booking Details
Bookings will be available from 9am on Monday 21 April. To book or discuss things
further, please contact Michael Darch on 01242 545708 or
m.darch@ucas.ac.uk. Please note that a valid purchase order number is required
when booking.
*Based on all 2007 campaigns fulfilled by UCAS Media.